Data HK - The quantity of social media marketing consumers in Hong Kong at the start of 2022 was akin to 88.1 p.c of the full population, nevertheless it’s crucial to note that social networking end users may well not characterize special people today (see our specific notes on data to find out why).
Meanwhile, TikTok’s advert access in Hong Kong was reminiscent of one.0 p.c of the neighborhood World-wide-web consumer foundation originally of your yr, irrespective of age.
Take note: Google’s advertising methods only publish audience gender data for “woman” and “male” users.
Notice: LinkedIn’s marketing means only publish viewers gender data for “feminine” and “male” consumers.
Note that ByteDance lets marketers to focus on TikTok adverts to consumers aged thirteen and earlier mentioned through its marketing resources, but these instruments only clearly show viewers data for people aged eighteen and previously mentioned.
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Take note: in the last calendar year, we’ve created some crucial variations to how we compute social media marketing user quantities, along with the data resources that we use to inform these calculations have also manufactured substantial and extensive-ranging revisions for their posted figures for the duration of that period of time.
The revised figures together with the latest rate GDP will be produced about two months afterwards for the primary, second and 3rd reference quarters and over the Finances Day for your fourth quarter.
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It’s crucial that you strain that these advertising get to figures usually do not essentially characterize the exact same detail as every month active consumer figures nevertheless, and there might be meaningful variations in between the size of YouTube’s advert viewers Data Hongkong and its whole Energetic person base.
This web site is made up of the many data, insights, and trends you may need to assist you to know how people in Hong Kong use related equipment and products and services in 2022.
Data revealed by Ookla point out that World wide web consumers in Hong Kong could have envisioned the subsequent Connection to the internet speeds At the beginning of 2022:
These headline stats provide an incredible overview on the “condition of electronic” in Hong Kong, but to be able to seem sensible of how electronic tendencies and behaviours are evolving, we must dig further in to the data.
To learn more about these improvements, remember to see this article, as well as our thorough notes on data.